Reward (Seizing the Sword) - We can celebrate our clients' success and help them leverage it to achieve even greater success.ġ0. Ordeal - We can help our clients overcome the most significant challenge they face on their journey.ĩ. Approach to the Inmost Cave - We can provide our clients with the knowledge and expertise they need to navigate the challenges they face.Ĩ. Tests, Allies, Enemies - We can support our clients through the challenges and obstacles they face on their journey.ħ. Crossing the Threshold - We can help our clients take the first steps towards overcoming their problems and achieving their goals.Ħ. Meeting the Mentor - We can provide our clients with the resources they need to overcome their problems, such as educational content, tools, and support.ĥ. Refusal of the Call - We can address any concerns or objections that our clients may have about working with us.Ĥ. The Call to Adventure - We can help our clients identify the opportunity to overcome their problems and achieve their goals.ģ. The Ordinary World - We can help our clients recognize the problem they are facing and how it is affecting their current state.Ģ. We can do this by providing them with knowledge, expertise, support, and guidance through each of Vogler's 12 steps of the hero's journey.ġ. Our job is to provide our clients with the necessary tools and resources they need to overcome their problems and achieve their goals. Playing the Role of the GuideĪs coaches and educators, we can play the role of the guide in our client's hero's journey. Once we have identified the villain, we can then use Vogler's 12 steps of the hero's journey framework to guide our ideal client through the different stages to help them overcome their problem and achieve their goal. The villain can take many forms, such as a lack of knowledge or expertise, fear of failure, financial constraints, or even competition. The hero is our ideal client, the villain represents the problem they are facing, and the goal is the outcome they want to achieve. To use Vogler's 12 steps of the hero's journey framework to understand our ideal client, we need to identify the hero, the villain, and the goal. Let's explore how we can use this framework to understand our ideal client and help them achieve their goals. The 12 steps are as follows:Įach of these stages plays an essential role in the hero's journey and represents different aspects of the hero's transformation. Vogler's 12 Steps of the Hero's JourneyĬhristopher Vogler, a Hollywood screenwriter, developed a simplified version of the hero's journey that consists of 12 steps. Let’s explore how the hero's journey, specifically Vogler's 12 steps, can be used to understand our ideal client and how we can play the role of the guide to solve their problem and help them reach their goal. The hero's journey has been used in literature, movies, and even marketing to create compelling stories that resonate with audiences. ![]() ![]() It is a framework that outlines the various stages that a hero goes through on their journey to achieve their goal. ![]() The hero's journey is a narrative structure that has been used in storytelling for thousands of years.
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